Campbell,
Real food that matters for life’s moments.

Campbell Soup Company is an American producer of canned soups and related products. Campbell’s products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey.

Board of Directors’ Interactive Publication
+ Email Campaign Design (2017)

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Objectives

Campbell hired me to design a strong, scalable, innovative publication for an increasingly design-literate reader.Develop a foundation that encompasses the companies transformative cultural history & opportunity.

Develop a foundation that encompasses the companies transformative cultural history & opportunity.

This project has involved graphic design, copyright development, photography & user experience strategy.

Our Results

This publication was released December 2015 to potential Board of Director members. Early 2016, Campbell had signed on a new member, Keith R. Mcloughlin.

I’ve been appointed quarterly updates & additions. Continuing to show measurable success, CEO Denise Morrison is progressively involved.

This publication is presented at company events & published in digital & interactive book form each quarter.

Working with Campbell’s Creative Services is a pleasure.

In midst of Campbell’s growth, administrative shifts give way for a newly appointed board member.

Collaborating with a team of directors, we developed this dynamic overview
providing marketing for company’s brand agenda & events.

Designed an infographic for company events – A journey of reinvention.

Designed email marketing campaign for Hot Jobs.